One of the best books out there is called: “Start With Why” by Simon Sinek. If you find yourself with 20 minutes of spare time I strongly reccommend you watch his TED talk. With business, there’s no point in focusing on anything but those things that you can make excellent. We both know how crowded […]
Branding
The Need To Be Unique Part 2
One subtle power is given to the creators of the future, whether they are inventors, stratuppers or marketer: The capacity to motivate other people to join. Feeling unique is key to getting people to actually group toghether. Black and White reasoning is one of the strongest social-gluers that will ever exist. By knowing what is […]
The Need To Be Unique
Facebook is dead. It will have visitors for a long long time, but the website is done. The reason is that no cool people will want to be on facebook anymore. No trendsetter can be defined from following the herd. The late majority is on facebook. It’s over. And you know why I say […]
Specificity
We love excellence. It actually feels normal once it becomes widespread. iPad, computers, Wikipedia and so on are such examples. They were innovative at the time, but they are normal now. If you were to “compete” against them, you would have their standard as a starting point. That’s a good thing. […]
You are either a newspaper, or you should do PPC
The time in which keyword optimization was the name of the game is long gone. Google uses so many variables to define their SERP that to me it feels pointless to struggle on those concepts. As of right now, everyone has their share button, a way to e-mail people, a way to talk about […]
A marketing plan is easy. Here’s the formula.
A marketing plan for an online business is pretty straightforward. The goal is most of the time to increase revenue, while the methods to do so need to vary based on the specific niche and the mission behind the company. Generally speaking, the more traffic you get, the more chances of closing a sale you […]