The time in which keyword optimization was the name of the game is long gone. Google uses so many variables to define their SERP that to me it feels pointless to struggle on those concepts. As of right now, everyone has their share button, a way to e-mail people, a way to talk about […]
Creativity Secret #1
What’s creative? Creative is something that someone else wouldn’t have thought of. Hence creativity is the ability of producing things that nobody else had already conceived. Most of nowadays creativity consit of copying old ideas in different “mediums”. For example all of the websites are moving toward a clean and polished […]
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Is Freelancing Worth It?
Freelancing is the last step before “Total-Entrepreneurship”. It basically requires you to sell-yourself and your expertise and time to grow a reputation that might give you momentum. In a certain sense an entrepreneur is a freelancer. But a freelancer is quite not yet and entrepreneur. I would much rather never work […]
Living the dream
Can you live the dream? What’s that? We sell so much dreams as copywriter we actually don’t know what dreams are… Dreams can’t be sold, you can only try to share the emotion of feeling compelled to follow a path. This is really important. Nobody can “share” their dream. […]
How to perform a competition analysis
Why would you want to analyze your competition? The answer is really straightforward. If you are not a big player, you don’t have the budget to be “creative”. The second best tactic to place yourself in a competitive place and get a cut of the market consists of understanding what your competition is doing, and […]