Sometimes blogging is a form of art in it of itself.
It used to be the art of baiting clicks and spamming keywords.
Now it actually has a form of value, you work hard and create your content and slowly but surely people will find you, share you and eventually get you to be “internet famous”.
I was about to copy the draft of a book I’m working on into this very screen.
That brought back memories of how I got into internet marketing, copywriting and freelancing, along with being a startupper in the last period.
It all started with a video I saw on youtube. It was one of those “scammy” advertisements for a product called: “Make money with E-books”.
I remember after watching this I though I could make 10 thousand dollars in one month, withou ever having wrote a single line that was meant to be published.
I went into a free website creator, this same one, altervista.org, and created a little website with white background and red letters.
I started writing and then I stopped.
I wrote 18 words, 2 rows of content.
Then I couldn’t manage to get my head straight into writing anything else.
I was writing about squash, which I had been teaching for over 2 years at that moment in time.
Yet, I couldn’t write about it.
Because I didn’t actually understand what I was talking about.
This is why I started to write and I really like it.
It forces me to express concepts over and over, until I actually figure them out.
Once I can be concise and clear, that’s when I actually know what I’m talking about.
One of the most interesting aspect of technical writing, especially when writing to newcomers, is that you need to both know where you want to end up with your reasoning but you need to never forget where you came from.
This is why the most experienced “doers” are the worst teachers, they lost contact with their roots.
They forgot that they were unconsciously incompetent.
If you want to be clear when you write, you can’t do that kind of mistake.
You need to be deep, but simple.
That’s when the word elegant comes from and why mottos are actually full of wisdom.
Good writing is similar to art and together they are similar to hypnosis, everybody will understand something.
Yet the depth of their understanding will be limited by their previous efforts.
To me blog posts are a trash can were I can dumb my brain, I’ll write and write and write, and stick to my schedule of writing everyday.
Slowly but surely I’ll work on the quality of the content, get more motivated and most importantly I’ll develop the habit of staring at the screen and writing.
And one day, I’ll be able to write a book about what I’ve been writing for months or years.
Because everything can be viewed as an habit and therefore everything can be changed.
And I’ll publish another book, sometimes in the future.