I don’t believe innovating is always the right choice.
When you think about it, everyone says you need to be remarkable.
Yet remarkable isn’t always innovating.
Also I believe innovating can be of huge hindrance when it comes down to selling content.
I mean,
When you are producing a physical product, you better have something new and cool to make it worth buying.
But ideas are not innovative.
Ideas are pretty much the same as fashion.
They just change and swap and get optimized and have little tweaks.
Yet, although infinite,
They are actually pretty finite.
Here’s a simple example:
Let’s say you are building a ghost hunting tool
And instead of focusing on making the device unique, you want to sell it with marketing.
The “genius” idea would be to invent a new word and use it to market your device.
Well
The factual happening is that if you don’t invest a SHITTON of money into advertisement, that word will never be used.
You need reach to create memes.
Now let’s try to understand how memes work.
In case you don’t know what a meme is, well, shame on you
So, you have your random funny joke that is getting uber-played out, to the point in which it will get boring.
And then you take another slightly different approach and you get another joke that will last a bit.
So on and so forth.
So, how does a meme come out? What makes it cool?
It’s basically a joke, that has the context being created by the image, such image (think of Jackie Chan, Shaq, the raptor-thingy).
By having such image giving the context, you are basically writing the “fabula” of the story, without having to write the whole intro.
It’s cool and fun because you pretty much know the gag before you read it, and the creative part of it stands in making the joke either funnier or weirded.
So, what’s fun?
Fun
Fun
Fun
Fun fun fun
??
Fun means nothing.
Fun is pretty much a rationalization of the word, engaged, in-the-zone, interested, happy.
How do you make people have fun?
What’s about laughing?
Well the gist of it stands in how you can either shame people, or ashame yourself.
It has to do with status, you know, that thing we don’t want to talk about.
Yet status is omnipresent, basically guiding every step we make up to the steps we are programming to do.
Status determines how we will act, and what we will plan to act.
Some studies claim that status actually opens up our brain.
Meaning that higher status people will be the more creative (not necessarily in a good way) in their ability of expressing and conveying information.
If there’s just one thing that higher status will always do, is to get other people to act.
-Lights out.
Ciao