If you can’t accept the fact that you can follow my instructions and fail, stop reading right here.
This is not meant for those that believe in the 100% proven formula.
There’s just one formula in life, the one for failure, and it’s quite simple:
Stop trying.
On the other hand if you want to try, what I’m going to do in the next pages is showcase examples of successful startups,
I’ll explain to you how they got success and most importantly why.
The world of internet is constantly evolving, to be honest I believe it follows moore laws, yet it’s based on our shifting ability to interpret and interact with reality.
Anyhow here’s the list of things that will give you a good shot at having a successful startup.
1-Excellent face of the product, it doesn’t even need to be real, it just needs to look and feel incredible.
2-Clear to the point landing page
3-No bulshit content
4-Lower profits by investing in: High quality customer service and user experience
5-Keep doing it over and over.
I might have been the first person on earth to join a startup (which by the way was not my idea, I’m the copy guy), and have success on the first try.
Most startups fail, I belive 99% does.
Many fail due to complacency, others because they get fucked by deals and others because the idea was just bad or poorly executed.
Other reasons for failure are staff member that lie or slack, bad public relationship management, poor content production, dubious ethics.
The number one reason of failure for highly promising startups is in my opinion that they stop “riding the wave”
Momentum, I’m talking “media related momentum” is something that you literally get once per startup. You can’t miss the train.
You can’t be rude to journalists, bloggers or writers in general, because they literally “make you”, and they know it.
If you get what I’m saying feel free to skip ahead, I’m going to explain what I mean in the next paragraph.
We humans abide to the rule of “remarkable”. Remarkable simply means, worth making a remark, this is really important.
When someone remarks about your startup, possibly with someone else (try to think of an influencer tweetting about you here) you become remarkable for other people, and so on,
possibly some of these people will be interested and you will have, hopefully, developed a landing page with a “sign up” form so that they can get “educated” on your product.
The key concept here needs not be positive. You need to be scared.
Because the moment you are not being remarked is the moment you are dead.
You startup, that generally has little and I mean little money will thrive only as long as others speak about it.
Momentum get’s generated when you have more facets to your being remarkable, so that various people from differen path of life (niches) can interview you, adding their little twitst.
Hence making the content about you remarkable, allowing you to possibly being remarked about and most importantly: to gain another interview.
Am I saying that you’ve got to censor yourself, treat journalists as gods and be scared?
Kind of. I don’t want to draw conclusions for you.
Something I want you to know is that in this day and age, with the right idea and mindset, you can create a startup and nourish even by yourself.
You can outsorce workers, ask for crowdsourcing and so on, so you are very free to do whatever you want without being “owned” by some VC.