A simple message with a simple goal: generate trust
| Date | January 2015 |
|---|---|
| My role | Copywriter, SEO Optimization |
| Task | Create a compelling website to enhance the sales team efforts |
| Challenges | Give a professional look and generate trust |
| Takeaway | Simple copy trumps complicated messages |
| Budget | $900 |
| Deliverables | Fresh new website with kicksass copy and a customizable car inventory |
Us Cars Exporters is a 25+ years old business in the business of car dealing.
They have an international network of dealers, buyers and sellers.
With all those accomplishment, how would we be able to convey their uniqueness in a comfortable and goal-oriented way?
The solution we took was to use simple, colloquial language to create a connection with visitors.
